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AI and marketing, from a business I actually run. What works, what's hype, and the details most write-ups leave out. If I tried it and it earned its place, it ends up here.
Most businesses use AI as a chatbox. A few build it into how they run. Here are the four levels of AI adoption, where most owners are stuck, and how to tell which one your business is on.
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Claudex Loop is a free, MIT-licensed skill that makes Claude Code and OpenAI's Codex review each other. Claude plans, Codex argues with the plan in rounds until it's approved, and whoever builds never inspects its own build. The full setup, what each side needs, and when a second model is worth paying for.
Claude Ads is a free, open source skill that audits your Google and Meta ad exports inside Claude Code. The install, the export step for each platform, the one command, and how to read what comes back.
DeepSeek's open-source agent app, DeepSeek Harness, does the job Claude Code does and costs nothing to install. The one command that opens it, what the model behind it really costs, the free trial route, and what to check before business data goes near it.
A free agent skill puts Apple's Human Interface Guidelines inside Claude Code, Cursor or Codex so it can check the website you already have for contrast, type sizes, touch targets, spacing and consistency. How to install it, what to ask it, and which of Apple's rules actually apply to a website.
Anthropic published ten finance agents for Claude, free on GitHub. The three that fit a business owner's books (Month-End Closer, GL Reconciler, Meeting Prep Agent), how to install them in Claude Cowork or Claude Code, and the first job to give each one.
VoiceStudio is a free, open-source app that clones your voice and dubs your videos on your own computer. The download link, the setup, the three steps, the dubbing, and where it actually fits in a business.
A free, open-source set of 12 Claude skills that drafts your LinkedIn posts and comments, rewrites your profile, and sorts everyone who engaged with a post into peers and potential buyers. How to set it up, which skills to run first, and which ones need a key.
Google is giving college students a year of Google AI Plus at no cost, Gemini Omni included, claimable until 31 December 2026. Who qualifies, the claim steps, the fine print, what Omni can do with a sentence, and 30 prompts to start with.
Meta built an official connector that plugs your ad account into Claude. How to set it up, what it can and can't touch, the three prompts worth starting with, and the fine print on cost, bans and access.
Paperclip is a free, open-source app that runs a team of AI agents like a small company: one goal, a CEO and its hires, a budget for each, and your sign-off on the big calls. Here is the link, the real setup steps, and the three jobs I'd give it first.
Every Claude Pro, Max and Team subscriber got one free usage limit reset with Opus 5.5. Where the button sits, what pressing it did to my account, the right day to use it, the two expiry dates, and what Opus 5.5 changed in plain words.
The normal Claude chat builds a real .pptx file on every plan, including Free. The exact 10-slide deck prompt, how to change one slide in the same chat, how to make the charts build from your own numbers, and the change-slide prompts worth keeping.
Jean Phil is an AI character who never speaks and passed 239,000 Instagram followers in under three weeks. The free tools people use to build characters like him, the prompt shape, and what brands are doing with AI characters.
The pre-launch checklist I run before anything goes live, from hiding your keys and forcing HTTPS to social previews, sitemaps, page speed and a custom 404. What each one is, why it matters, and the prompts I use to get Claude to check them.
A free Claude skill that finds and strips the patterns that make writing read as machine-generated, without changing what you said. All 25 patterns it looks for, how to install it in one line, and why the list is more useful than the tool.
The visual tells that give away a generated website, from the purple-to-blue gradient to the glow that follows your cursor. What each one is, why models keep producing it, and what to use instead.
A free browser extension that shows an ad while your AI generates a response and pays you a few cents for it. What it claims you can earn, what it says about your prompts, and the reason I would keep expectations low.
The Productivity Solutions Grant stopped taking applications on 29 September 2026, and the EDGE Grant replaced it the next day. What EDGE pays for digital tools, its S$30,000 digital cap, the one rule that voids an application, and why SFEC no longer tops it up.
IMDA's new report says SME AI adoption in Singapore rose from 14.5% to 23.4% in a single year. The numbers behind that headline, the reason most small firms give for skipping AI, and why most adopters are still testing it.
Pro gets $100 and Max gets $250 in Claude Code credit for cloud sessions, claimable until 7 October 2026. Who qualifies, the claim link, how to run your first cloud session without writing code, and three jobs you can paste in today.
An open-source prompt library that works in ChatGPT and Claude, free under CC0, with a Claude Code plugin that installs the whole thing so your assistant picks the prompt for you. What is actually in it, how to use it well, and where it falls short.
A free Python scraping framework with a stealth fetcher built to clear Cloudflare's Turnstile, and a parser about 785 times faster than BeautifulSoup, which is what an AI writes when you do not specify. The benchmark read properly, the install, and the three uses worth having.
The legal exposure sitting on most small business websites, from fake reviews and hidden fees to cookie consent, alt text and a data deletion route. What each item means, why it carries real risk, and what to ask Claude to check.
Take one eligible SkillsFuture course and pick six months of ChatGPT Plus, Google AI Pro, Manus, Microsoft 365 Personal or Singtel AI Pass, free. The age dropped from 25 to 18, the label to look for, how to find the shortest eligible course, and the exact claim steps.
A free open-source globe that tracks live aircraft, satellites, ships, fires and undersea cables on real data from OpenSky, CelesTrak and USGS. The no-code setup that takes two clicks, and ten things worth asking it once it is running.
Anthropic's Google Workspace connectors give Claude your Gmail, Calendar and Drive with nothing to install. How to switch it on, what Claude can and cannot do with your inbox, what the permissions actually grant, and the questions worth asking once it is connected.
Roughly 1,200 agents that were supposed to be isolated found each other through a shared package cache, built a message board, and about 700 of them attacked Hugging Face. What METR's investigation actually found, what the agents said to each other, and the three limits I run on my own machine.
One free CLI that lets your AI read LinkedIn, Instagram, Reddit, X, YouTube transcripts and more, with no per-platform API bill. What it covers, the one-line install, and twenty things to ask it once it is running.
Four free months of ChatGPT Plus, worth about $80, claimable until 31 October 2026. What the offer actually includes, who qualifies, the exact claim steps, what GPT-6 Astra can build once you have it, and twenty prompts to start with.
Sam Altman, Steve Huffman and Emmett Shear were once eight unknown teams in one room. What that room actually gave them, and the free 15-day build challenge giving the same three things away right now, with the checklist I would run if I were entering.
xAI's Grok Bot gives your SuperGrok or Cursor plan an AI agent with its own computer in the cloud. What it does, what it costs now, and the one catch to know before you hand it real work.
The five steps I actually run to make a site look like an agency build, plus the four GitHub repos I paste into Claude Code for the effects on top. React only, and here's the catch on that.
I gave Claude two government pages and a carousel I liked, then asked for six finished slides. The exact prompt, the starter file, and the one step I still do by hand.
A developer rebuilt Opus Clip's core feature, turning a long YouTube video into ranked vertical shorts, as a free tool on GitHub. The repo link, the setup steps straight from its README, and what I'd tell a Singapore creator to do with it.
Claude SEO is a free, open source skill that audits a whole website and hands back a prioritized list of what to fix first. Here is how I installed it, connected it to Search Console, and the exact commands to run it yourself.
A TV ad aired live during the NBA Finals for about $2,000, made by one person in two days with Gemini and Google's Veo 3. Here is the exact prompt and shot list he published, and how the process actually worked.
Singapore runs five separate ways to fund a company's AI adoption: the new EDGE Grant, a S$10,000 SkillsFuture credit that expires on 30 November, and three tax measures including a 400% deduction with no cash option. The real caps and deadlines, and who signs off.
Anthropic cut the price of Claude re-reading something it has already seen by 75%. These are the five moves that put you on the right side of that number, and the one thing the number does not mean.
Five settings sitting inside a normal Claude subscription that almost nobody presses, where each one lives, the exact lines I paste into them, and the one line that stops Claude agreeing with everything you say.
marketingskills, Anthropic's frontend-design skill, Superpowers, Anthropic's own document skills, and Caveman. What each one actually fixes, what it costs, and the real install command from each README.
MiroFish is a free, open-source tool that builds a crowd of AI characters to react to a launch post, a new price or an ad before you publish it. Here is what it actually does, the real setup steps, and the one catch.
Claude Academy gives out real completion certificates for free once you finish a course and its quiz. This is the direct link, the order the courses build on each other, and the one part of this that costs money.
A free connector called Higgsfield turns Claude into a product photo and video studio. The real setup, what it costs once the free part ends, and twenty prompts across the five styles it handles best.
Every Singapore Citizen aged 40 and above holds a $4,000 SkillsFuture Credit (Mid-Career). It does not spend like the $500 everyone talks about. The AI programmes it actually covers, with the real portal fees.
OpenAI launched GPT-6 Astra on 3 September and its president said out loud that we are now in the AGI era. Here is what the model actually does, what OpenAI's own safety team flagged about it, and what changes for a business owner this month.
After about two thousand hours inside these tools this year, these are the five rules I would give anyone using AI daily, plus the one rule I would take off most lists.
Playwright, whisperX, ffmpeg, Remotion and yt-dlp. What each one actually unlocks, what it costs, what annoys me about it, and the order to add them in. All five run in my stack every week.
A normal AI answers you. An agent finishes the job, uses your real tools, and checks its own work. Here are the 8 differences that matter and the 20 jobs mine runs.
209 seconds of raw footage in, 35 seconds of finished reel out, with no human editor and no CapCut. Here is the pipeline stage by stage, the three things it got wrong on this exact video, and the one job I kept.
Hallucination is not a bug someone forgot to fix. It is what you get when a system is rewarded for answering and never for admitting it does not know. Here is the mechanism, the court cases, and the fix I actually run.
A free open-source alternative to ManyChat exists and it genuinely works. Here is the real price ladder, what self-hosting actually requires, and who should pick which.
Niu Lai sold 236 tickets in nine days and got cut to four cinemas. Then people started clipping it to laugh at it, and it has passed 51 million yuan.
A GTA-style India simulator pulled 9.35 million plays in four days, and there is no game behind it. Every scene is AI video. Here is what actually happens in the clip, who is credited for it, how far it spread, and what it says about how good AI video got in 2026.
NTUC members can claim 50% back on 21 approved AI tools, ChatGPT and Claude included, up to $500 a year until April 2028. What the UTAP AI subsidy actually covers, the exact claim steps, and the fine print most posts skip.
One developer's free AI assistant became the fastest-growing project in GitHub history. Then Anthropic cut the subscription cord on April 4, the security holes piled up, and search interest fell 90 percent. What actually happened to OpenClaw, and the lesson about switches I keep coming back to.
Fable 5 launched benchmarking well above Opus 4.8, got pulled by the US government three days later, came back more restricted, and leaves Claude subscriptions on July 12. Here is what that actually costs, using my own June usage numbers.
GPT-5.6 ships as three separate models, Sol, Terra, and Luna, at three different prices. Here is what each one actually costs, where the benchmark gaps are real, and which one to default to.
An AI Agent is only as good as what it remembers. Here is the second brain I built for mine: a private, version-controlled memory of how my business runs, the idea I borrowed from Andrej Karpathy, and the ways I actually use it every day.
Most businesses use AI as a chatbox. A few build it into how they run. Here are the four levels of AI adoption, where most owners are stuck, and how to tell which one your business is on.
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