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01 SCALR · AI Agents for business owners

Own your very own
AI Agent.

A private AI Agent that remembers your business, connects to your tools, and prepares your repetitive marketing, reporting, follow-up and admin work.

It prepares the work. You make the call.

Work with me → See it live

Free 30 minutes. We find the first workflow worth building.

02 · Real workflows

What does owning an agent actually look like?

Not another chat window. Your agent prepares repeated work from the workflows you set.

“Plan next month’s content.”

Monthly Content Workflow

  1. Reads your brand voice and past posts
  2. Creates the monthly content plan
  3. Drafts platform-specific captions
  4. Writes the image and design briefs
  5. Updates your content tracker
  6. Schedules posts after you confirm
Best for
Social mediaContent planningFounder-led brands

“How did the ads do this week?”

Weekly Ads Report

  1. Pulls spend, leads and cost per lead
  2. Compares against the previous week
  3. Flags wasted spend and weak campaigns
  4. Explains what happened in plain English
  5. Drafts the recommended fixes
  6. Waits for your approval before changes
Best for
Google AdsMeta AdsLead generation

“What should I know before this meeting?”

Pre-Meeting Brief

  1. Reads your calendar
  2. Checks past notes and open tasks
  3. Pulls the related client information
  4. Summarises what changed since last time
  5. Suggests discussion points
  6. Sends the brief before the meeting
Best for
Client meetingsSales callsFollow-ups

03 Why work with me

I build agents with a second brain.

A second brain is the private memory your agent thinks with: your offers, prices, customers, SOPs, competitors, past jobs, writing style, and decisions.

Most AI tools forget your business the moment the chat closes. Your agent works from business memory instead. The more context it has, the less you need to repeat.

Built with permissioned access. Your agent only sees what you approve.

Read: the second brain behind my AI Agent →

04 · Your AI team

One agent, every marketing hat.

One agent can wear different hats, because every workflow shares the same second brain.

@content

Content Planner

Plans the month, drafts captions in your voice, writes creative briefs, and updates your content tracker.

@ads

Ads Analyst

Pulls ad numbers, flags wasted spend, compares performance, and drafts fixes for your review.

@rivals

Competitor Watch

Tracks competitor content, offers and angles so you know what is moving in your market.

@leads

Lead Follow-up

Finds enquiries that need replies, drafts the follow-up messages, and updates your tracker.

@reports

Weekly Reporting

Turns your numbers into plain-English summaries: what changed, what broke, what to do next.

@admin

Admin Support

Prepares meeting briefs, calendar reminders, task summaries, and handover notes.

Each role is one brain wearing a different hat, a workflow we switch on for you, not another system to manage.

05 · Plugged into your world

Talk to it anywhere. Connect it to what you already use.

Some connections are ready out of the box. Others are scoped to your tools, access, and approval rules.

You talk to it through

Like texting a sharp employee. Mine lives on Telegram.

Send it voice notes on the go. It listens and replies.

Core business tools
Social + content

Posting and analytics depend on platform access and the scheduler used. Ads platforms are advanced integrations, scoped per business: changes are drafted for your approval, never fired on their own.

Out of the box it can
Search the web Reads and checks websites Read and file documents See photos you send it Generate images Voice notes in and out Run scheduled routines React to agreed events
The brain inside

The right AI model for the right task.

Simple tasks run on fast, low-cost models. Judgment calls use stronger ones. Your agent is not locked to one AI provider, so we can move it to better models as they appear.

50+ model providers. Even private models running on your own server.

Mine, for example See it live →
Email in and outEverything GoogleSheets CRMInvoices + finance logContent + blog draftsCompetitor trackingAds analysis supportDaily journal to second brainScheduled client briefsPost scheduling + analytics

Important actions wait for my approval. The judgment stays mine.

06 The four levels of AI

ChatGPT and Claude are brilliant. You still have to sit there.

Most businesses use AI manually. They prompt, copy, paste, and move work between tools themselves. The jump happens when AI is connected to your business memory, your tools, and your recurring workflows.

  1. 01

    Ad hoc

    You ask ChatGPT or Claude when you remember to. A smarter search bar. Nothing connects.

  2. 02

    Daily tool

    Most businesses are here

    AI all day, but by hand. Prompt, copy, paste, repeat. Every output moves because you move it.

  3. 03

    Owning an agent

    What I build

    Connected to your tools and your second brain. It prepares repeated work on schedule. You review and approve.

  4. 04

    AI-native operations

    Multiple agents coordinating across departments. Powerful, but most businesses do not need this to start.

Read: The Four Levels of AI Adoption →

07 · The repeated layer

It does not replace judgment. It removes the repetitive layer.

Manual work Your AI agent
You remember what needs doing Runs scheduled routines
You copy data between tools Pulls it into one brief
You rewrite the same captions and reports Drafts from your business memory
Follow-ups get missed Flags and drafts replies
SOPs live in your head Turns SOPs into workflows
You start from zero every time Reuses past context and decisions

Your people keep the human work: judgment, relationships, taste, and final decisions.

08 · Boundaries

It drafts. You decide.

Your agent prepares the work. The important actions wait for you.

Runs on its ownreminders, summaries, tracker updates, data pulls Waits for youad changes, posts, client replies, final reports Scoped carefullyanything paid, public, or customer-facing
See the full approval boundary →

09 Track record

I carried the marketing workload first. Then I built the agent to carry the repetitive layer.

At JSS Motorworkz, a Singapore auto workshop I still help build today, I rebuilt marketing from near zero into a S$700K-a-year run rate in new sales within seven months, as the marketing team of one. The strategy was human. One person can carry outsized results when the repeated work is systemised.

S$700K/yr run rate in new sales, in seven months, as the marketing team of one.
15,806views Google Business Profile views in six months, from near invisible.
22×reviews more Google reviews, from 18 to over 400.
3,717searches search appearances the business had never ranked for.

Steve is the agent I built after carrying that workload myself. Now I build versions of it for other business owners.

10 · The path

How we build your agent

1

Map

We find the repeated work that eats your time: content, reports, follow-ups, admin, meetings, leads, or ads.

2

Build

We connect the tools, memory, SOPs, workflows and approval points your agent needs.

3

Run

Your agent starts with one useful workflow. Once it proves reliable, we expand into the next.

11 · Start

Find the first workflow your AI Agent should run.

Free 30 minutes. We look at where your time, team, or marketing gets stuck, then map the first agent workflow worth building.

  • A 30-minute call. Free, no obligation to build.
  • We identify your highest-friction repeated task.
  • You leave with a clear workflow map, whether or not we work together.

Opens the booking calendar. Free 30 minutes, no obligation.

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